Blueprint Advertising

20 Years of exceptional advertising

We are a 20 year old homegrown agency.

About us

About Us

We are the people of the South.
Delivering rooted, real and
relevant creative solutions.

What we offer

In a nutshell, we are a full-service Advertising agency that delivers bespoke solutions to social, economic, business and brand challenges.

How we do it

From a shisanyama in Musina to a corner shop in Umtata, a taxi rank in Bonteheuwel to a blomspot in Soweto, we are respected for our grasp of the local market - as well as our agility, capability and personalised service.

Why we do it

We are focused on one thing; to help grow brands that help to grow our nation.




100% Black Owned. At the forefront of transforming our industry.


Our timeline

Our Timeline

Our Lead Team

Our Lead Team

We are self-starters who strive to go above and beyond to deliver real value.

The work we do is less about chasing industry accolades and more about delivering work that works. FINISH AND KLAAR!

Groovin Nchabeleng Founder And Chairman

An award-winning South African Advertising and Marketing guru, thought-leader and entrepreneur, with over 25 years industry experience.

Groovin Nchabeleng is an award-winning South African advertising and marketing guru and is the current Executive Chairman of Blueprint Group. He is the former CEO of the Leo Burnett Group South Africa/MMS Group - a division of Publicis Worldwide, the third largest communications group in the world with over 65 000 employees in more than 83 countries. Groovin is regarded as one of the industry's most dynamic players and has won numerous advertising, media and business awards. He is respected across the industry and in business for his thought-leadership and building brands. As a trailblazer and inspiring business leader, Groovin Nchabeleng keeps going from strength to strength. He continues to cut a wide swath in the country's marketing and investment environment. His is a voice of courage and integrity in the field of brand development, communications and media, social entrepreneurship and beyond. INDUSTRY AWARDS
  • BBQ: Entrepreneur of the Year 2003
  • AdReview: Newcomer of the Year 2003
  • South Africa's Leading Manager 2004
  • Financial Mail: Young Ad Operative of the Year 2007
  • FinWeek: Advertising Personality of the Year 2007
  • FinWeek: Most Influential Media Person 2007 and 2008
  • Proudly South African: Campaign Endorsement 2009

Sandile Mkhasibe Executive Creative Director

Respected industry senior, obsessed with creating work that speaks to the hearts and minds of Mzansi's people

Before joining Blueprint, Sandile was an Executive Creative Director for Momentum McCann, a division of McCann Worldgroup, a leading global marketing services company with an integrated network of advertising agencies in over 120 countries. He's been in the industry for 22 years.

He's worked for leading agencies such as McCann-Erickson, Ogilvy, Saatchi & Saatchi and Herdbuoys - on countless campaigns for brands such as National Lotteries, South African Airways, South African Breweries, Peugeot, Telkom, Eskom, Shell, Mango, Nestle and most recently; SANRAL. He's been invited to judge the prestigious Loerie Awards and Apex Awards for Effective Advertising. His love for Entertainment Marketing and Content Creation has seen him head the MTV Networks Marketing & PR for Africa, handling world-renowned brands such as MTV, MTVbase, Nickelodeon and VH1. He's motivated by creating truly South African advertising.

Tracey Copley Managing Director

A dynamic and passionate leader with a long track record of propelling brands to the number 1 spot.

After pursuing a career in Information Technology and Programming, Tracey changed her path to challenge herself in the exhilarating Advertising and Marketing world. In 1993, she joined Framptons International (now DDB South Africa) in Account Management. The next 7 years at Framptons saw her grow into the role and became a member of the board in 1998. She later joined Red Nail as Group Account Director working on accounts such as Revlon, Samsung, Fiat, House & Home to name a few.

In 2003 she opened her own small agency specifically aimed at advertising and communication in the food service industry. She sold the company in 2005 to re-join Leo Burnett where she worked until 2008. From there a stint as Business Director at JWT and then on to Mccann Worldgroup where she worked until 2011, managing accounts that included L'Oreal, MasterCard, General Motors, Chartis Insurance, Nestle, NWU University, Waltons and Isuzu. She's been in the industry for 25 years.

Our Clients

We are nimble, agile and turn somersaults for our clients.

We are proud to be supported by a team of passionate brand experts who love what they do as much as we do. This makes Blueprint a positive, optimistic and lekker environment. Together, ons maak 'n plan!

Our Clients



This is more than just a client list.

It's a testimony to our local understanding and expertise in building parastatal, public service and local brands. We are proud to have played our role to help grow brands that grow our nation.

Our Work

Our Work

Our Showreel



Talk to Us

Talk to Us



We would welcome the opportunity to discuss how we can help you to grow your brand and our nation.

Contact Us

Groovin Nchabeleng on: 011 234 2588 | groovin@blueprintsa.co.za | 48 Tesla Crescent, Sunninghill, Johannesburg, South Africa

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